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Market share is the percentage of total sales in an industry or market that a particular company or product accounts for. It is used to measure a company’s competitiveness within a specific market and is calculated by dividing the company's sales by the total sales of all competitors in the market. A larger market share indicates greater dominance and influence over competitors, while a smaller market share may signal less market power.
A company with $10 million in sales in an industry with total sales of $100 million has a 10% market share, indicating its portion of the market.
• The percentage of total sales in a market accounted for by a particular company or product.
• Used to measure a company’s competitiveness within an industry.
• A larger market share indicates greater dominance and market power.
Market share is the percentage of total sales in a market or industry that a particular company or product accounts for.
It is calculated by dividing a company’s sales by the total sales of all competitors in the market.
A larger market share indicates greater dominance, influence, and competitive strength within the market.
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